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Stanford LEAD Certificate Preview: Customer Experience Design

Baba Shiv, The Sanwa Bank, Limited, Professor of Marketing
Janaki Kumar, Co-Instructor
A free course from Stanford LEAD Certificate
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The Course

Customer Experience Design: A Neuroscience Perspective

Customer Experience Design: A Neuroscience Perspective course as part of the Stanford LEAD Certificate, explores customer experience design and design thinking through the lens of neuroscience in order to understand why focusing on the customer experience can provide companies with strategic advantages. The course reveals examples of how focusing on the customer experience has led to great insights and innovations and teaches how applying basic neuroscience concepts can guide the design thinking process.

In this LEAD Preview, you will focus on one module from the full course to explore the potential impact and innovation that can come from integrating design with the development of business strategy.

You will learn:

  • Key technology trends driving business strategy
  • The three pillars of customer experience design
  • The sweet spot of innovation
  • How an understanding of the emotional brain can inform customer experience design and create business opportunities

What to expect:

  • Begin with a virtual live kickoff session hosted by Co-Instructor, Janaki Kumar at 4:00 PM Pacific Time on Thursday, January 11, 2018
  • Watch video lectures, study course materials, and complete an assignment
  • Join a virtual live interactive session led by Professor Baba Shiv at 12:30 PM Pacific Time on Tuesday, January 23, 2018

About the LEAD Certificate Program:

This Preview is exclusively from the Stanford LEAD Certificate in Corporate Innovation, an immersive online program taught by tenured GSB faculty. The program is designed to be completed in one year and comprises 8 courses, including 3 required foundation courses and 5 electives of your choice. Upon completion of all 8 courses, 24 Continuing Education Units (CEUs) and a Stanford GSB Certificate are awarded.

  • Learn at your own pace, on your own turf with video lectures, live virtual events, and assignments
  • Build an exclusive network of professionals from around the globe who are committed to driving change in their organizations
  • Exchange ideas and collaborate with renowned Stanford GSB faculty, thought leaders, and experienced peers through class-wide discussions, small team projects, and direct faculty feedback

Enrollment in the LEAD Certificate program is limited and tuition is $19,000 USD. There is no fee to apply and no GMAT is required.